Christian films are often associated with being cheesy and preachy. They aren't well received by secular audiences and even some Christians don't like them. I think that part of the problem is the expectations Christians have for Christian films. Because Christian filmmakers are trying to meet those expectations, the films suffer. To prove my point, here are some expectations that Christian filmmakers need to stop catering to if they don't want to alienate secular audiences.
The protagonist must be a believer and the antagonist must be an unbeliever
The only exception to this is if the film is about an unbeliever that 
becomes a believer before the film ends. This idea has led to one of the
 biggest criticisms that unbelievers have about Christian films, and for
 good reason. Meeting this expectation often causes Christian filmmakers to depict
characters in an unrealistic or (in the case of the unbelieving 
characters) unloving manner. Yes, that's right, this is the source 
of the evil atheist stereotype in Christian films. Because unbelievers 
are almost always set up as antagonists in Christian films, they always 
come across as downright evil people out to silence Christians forever. 
However, this is not how it is in real life. There are a lot of 
unbelievers out there who are really nice people, they just don't 
believe in God. And while it's sad that they don't believe in God, that 
doesn't mean that they're out to get you because you believe in God. So 
depicting all unbelievers as really evil people on film is just wrong. 
Besides, there are other options for antagonists. Another believer could
 be the antagonist. The story could be about two Christians who are rivals for 
some reason. Maybe they both like the same girl or maybe they're running
 for office against each other. There are ways to make Christians 
antagonists without discrediting their Christianity. Furthermore, the 
hero of a Christian film can be an unbeliever who never becomes a 
believer in the film. Don't believe me? Look at the story of Samson in 
the book of Judges. An argument can be made that he was not a true 
believer, and yet the Bible takes the time to tell his story. Telling a 
story from Christian worldview about an unbeliever is not only possible,
 but could even make for a very interesting film. Bottom line is that 
the protagonist of a Christian film does not have to be a Christian and 
the antagonist does not have to be a non-Christian.
The film's message must be clearly stated
This is the reason Christian films often get called "preachy" or 
"on the nose." Because Christian filmmakers feel like they have to make 
their point really clear, they end up telling rather than showing their 
point. At this point, you might be saying, "But if Christian filmmakers 
don't clearly state their message, won't the movie fail to lead people 
to Christ?" Well, first of all, it's not the filmmaker's job to preach 
to the audience; that's a pastor's job. Second of all, some of the most 
ideologically influential films in film history did not state their 
point. Instead, they assumed their point when telling the story, causing
 them to demonstrate their point in a very natural way. Recently, I 
wrote an article about the X-Men film franchise and how those films have
 influenced the way Americans view discrimination. The X-Men movies 
didn't have this influence because a character explained why 
discrimination is bad. Instead, those films showed how discrimination is
 bad. Christian filmmakers need to start taking queues from movies like 
the X-Men movies and start being more subtle in the way they present 
their beliefs. If you assume your worldview when you tell a story, your 
audience will be forced to assume that same worldview in order to care 
about your characters (again, the X-Men films do this beautifully). When
 this happens, you can provoke change in the thinking of your audience. 
On the other hand, when you state your point, the people who disagree 
with you will immediately be alienated because they recognize that point
 as something they don't agree with. If Christians want their films to actually reach unbelievers, they need to stop clearly stating their point.
Christian films must be family-friendly
Now, I am not saying that it's alright for Christian filmmakers to put 
foul language and sexual content in their films. Doing so causes the 
actors to sin for the sake of other people's entertainment, which is 
obviously wrong. However, there are topics that Christians need to 
address, and many of those topics provide many story possibilities for 
filmmakers. Christian filmmakers should be able to tackle these stories 
and issues without having to water it down so that the film is 
appropriate for children. There are some topics that are too mature for 
young viewers, and when Christian filmmakers try to make films about 
these topics that are family-friendly, the end result is usually pretty 
corny. Christian filmmakers should be able to address certain topics in a
 way that impacts the audience, and sometimes that means releasing a 
movie that parents shouldn't let their kids see. And that's OK.
 
God and/or Jesus must be mentioned at least once in the film
I see Christians cry foul every time a Christian film doesn't mention 
God or Jesus once. The thing is, Christian films can glorify God without
 mentioning God. Just because a film calls itself a Christ honoring film
 doesn't mean that characters are going to talk about Jesus in the film.
 The Bible tells us that we honor God when we do what is pleasing to 
Him, and as long as a Christian film fits the standards of Philippians 
4:8-9, they will honor God whether they mention Him or not. Still not 
convinced? Look at Jesus Himself. He told stories all the time to make 
his point. These stories honored God, and yet in many cases they did not
 make any mention of God whatsoever (see for example the parable of the 
Good Samaritan). If Jesus could tell stories without mentioning God, 
then Christian filmmakers should be granted the freedom to tell a good 
story that honors God without feeling pressured to mention God in their 
story. Now, I wholeheartedly believe that if the story legitimately 
calls for it, Christian filmmakers should not be afraid to talk about 
God in their films. However, if talking about God in their film does not
 contribute to the story, it's OK to not mention God at all.
 
These are just a few of the changes Christian filmmakers need to make in order to not alienate secular audiences, and if Christian audiences would be willing to give up these expectations, it will be a step in the right direction for the Christian film industry as a whole.
 
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